The Joneses

Brand Identity System • Tone of Voice / Storytelling • Packaging • Digital Design

Creation of a brand for a skin expert who would retail top international skincare brands that were hand-selected by our client for their results. The brand created is friendly and approachable to engage with our core audience. We created a neutral base colour to ensure the brand had the ability to sit with the numerous brands retailed on the site but an impactful secondary palette to help our skin expert’s messages to pop on stationery. Our photography is real and natural because beauty is skin deep, not overly staged. For this project we worked through branding, stationery and packaging as well as informing the digital design.