The Skin Alchemist

Brand Identity System • Tone of Voice / Storytelling • Packaging

Creation of a brand identity system for a skincare expert with a holistic approach on a cellular level. Our client tailors a bespoke skincare treatment plan, based on a digital analysis, alongside consultation techniques and prescribes products and techniques specially for that individual’s needs, an alchemy as such. Here was the insight on which we built the brand style, inspired by age old alchemy with a contemporary twist. Using the S and A to develop a bespoke graphic icon and balancing this with a modern typographic solution the brand identity system was developed. Rich copper and teal created that almost magical feeling whilst our style is grounded in the science of skincare. This gave our brand identity system the right balance of science and naturopathy which was what the client had set out to achieve.