Naming • Brand Identity System • Tone of Voice / Storytelling • Packaging
The challenge from this independent spirit company was to create a striking bottle that could hold it’s own in a crowded marketplace. Their USP was the fusion of Irish ingredients with Nordic Cloudberries and it was in this insight that we found our concept.
The name came from the research around the cloudberry harvest, which is deemed ripe by a ‘sixth sense’ rather than colour or feel. This aligned with the alchemy of the distillation process where the combination of ingredients are refined and made perfect through instinct and an inkling. That is where the name Sixling came from.
The design is simple and modern but uses a colourful print inside the adhesive to give the bottle standout on shelf whether in retailer or on trade. An award-winning gin with an award winning label.